When you hear “business software” or “reporting” you may think of binders filled with spreadsheets, charts and footnotes. Perhaps conference rooms are stuffed with executives working through slide presentations. What’s missing from these images is the potential for creating value for businesses.
This is changing because of a handful of digital technologies that are reshaping the future of reporting. Machine learning and cognitive technologies will do much of the heavy lifting of gathering data, creating reports, and then distributing them. Human workers are free to do more interesting tasks.
Utilizing pricing based on usage can also help teams gain more value from their data. This approach allows companies to better align the value of data with their spending by reducing the cost to access it.
Software companies must rethink their fundamentals for creating the power of secure online data room solutions distribution, selling, and charging for their products if they want to win in the Age of Connected Work. The winners in this new era will redefine what is meant by being product-driven in the broadest sense of the word and will use their products as engines for customer acquisition and retention as well as expansion. This will require a renewed tactical focus and the willingness to expand their “as-a-service” offerings beyond membership rates. It will also require the incorporation of PLG principles into how they design, construct, and deliver their products. To keep ahead of the pack companies must build a complete ecosystem that includes strategy, stewardship, and architecture, along with governance, which will make use of data.